Monday, December 02, 2019

CASE STUDY: ROGUE ONE, A STAR WARS STORY

 Who produced the film? 

Kathleen Kennedy and Allison Shearmur co-produced Rogue One.

• Who directed the film? 

Gareth Edwards.

• What other films have they directed? 

Apart from Rogue One, Gareth Edwards also directed Monsters and Godzilla.

• What was the budget? 

Rogue One had a budget of $265 million and "received a $45 million subsidy from the United Kingdom's film incentive program."

    • Who stars in it? 

    Felicity Jones is the female lead, with other known actors such as Jonathan Aris in minor roles.

    • What other films have they been in?

    Felicity Jones was in The Theory of Everything, The Tempest, The Amazing Spider-Man 2, The Inferno, and is now working on The Astronauts.

     What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?) 

    A lot of visual CGI was used in the battle scenes. They used archival footage of Carrie Fisher and Peter Cushing, in order to recreate their voices and faces over the actors' faces. Motion Capture was also used in the process. The film was shot using Ultra Panavision 70 lenses over an Arri Alexa 65 large format digital 6k camera. 

    • How was the film marketed? Which different marketing tools were used?

    Teaser trailers were released and official posters were released. They included throw backs to the original series and actors within them. Within a publicity tour, Lucasfilms focused on using Donnie Yen in the Asia portion, to appeal to audiences over there.

     • What examples of synergy with other products/merchandise can you find? 

    They adapted the movie into comics and used a video game expansion pack to promote the film. Clothes, games and toys were also created for the merchandise.

    • What examples of cross media convergence can you find? 

    Lucasfilms is owned by Disney. Lucasarts, Lucasfilms animation, THX and Skywalker Sound also fall under this umbrella.

    • What examples of technological convergence can you find? 

    Face apps were released and marketing occured on social media.

    • Where and when was this film released (nationwide, worldwide) and in what cinemas?

    In the UK, 13th of December, in Odeon Cinemas.
    In the US, 10th of December.
    Worldwide, 14-16th of December.


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