2 CREATIVE CRITICAL REFLECTION

CREATIVE CRITICAL REFLECTION 2: How does your film opening engage with your target audience?

CREATIVE CRITICAL REFLECTION 2: How would you distribute your film opening?

I created a questionnaire on Google Forms (which can be found here) so that I can identify the target audience and what they like in films. I wanted to ask about their age and gender, as well as their relationship status due to the nature of my concept. I also linked similar film trailers so that the respondents could get a clear view of what my piece might be like.

Due to the easy use of Google Forms, I was able to collect important data, which I can then present in both graphical forms and words, as both quantitative and qualitative data was received.

I intend to ask:

Please complete this survey about the rom-com genre, and a target audience to ensure the best possible viewing experience for you.

What is your gender?
How old are you?
What is your relationship status?
What genres of film do you like?
Where do you most often view films?
Have you watched an independent film before?
List 3 rom-coms you may have enjoyed.
Why do you watch rom-coms?
What does this trailer make you feel?
Would you see this film after watching the trailer?
How does this poster make you feel?
Would this poster make you want to watch the film?

So far, I have had 12 responses to my survey. These show that the most likely candidates for my target audience would be interested in films like Love Actually, are over 35 and are female. This has helped me decide how to market my film and the actual content of my film.